Market Target -- Custom audio/video dealers who offer and install premium in-wall/ceiling speaker systems.
Target Issue -- Custom speakers mounted in sheet-rock generate muddy mid-bass, harsh mid-range, and forfeit decibel level.
Solution -- Unwanted resonance is the issue. Managing resonance is the solution. Re-tune sheet-rock mounted speaker systems with a mechanism that minimizes unwanted resonance -- creating tighter bass, warmer vocals, and revives decibel level.
The SandTrap re-tunes sheet-rock speaker resonance via a sand-filled ABS plastic hollow framed birch wood backed speaker baffle. The sand filling provides more net mass than the staple of speaker cabinet construction --- medium density fiberboard. Sand increases frame weight from approximately an empty 1.25 lbs to a sand-filled 5 lbs. We employ the increased mass to re-tune and minimize oscillating sheet-rock resonance.
Each baffle is quartered and shipped as empty hollow components. Each is sand filled on-site by the installer with sand provided by the dealer. This "ship empty" "sand-filled-onsite" feature significantly reduces shipping cost which permits high dealer profit an easy to sell retail price of only $69.99.
The Distorting Gap -- The attached "before graph" exposes a vast distorting gap with an average 10db loss from 600Hz to 1.5KHz of a Paradigm P65-R in-ceiling speaker mounted in an infinite baffle enclosure. The gap is the result of out-of-phase sheet-rock resonance. Sheet-rock destroys the heart of music and movie soundtracks.
Bridging the Gap -- The attached "after graph" illustrates the sand-tuned result of the SandTrap reviving the previously cited sheet-rock mounted Paradigm custom speaker. It positively -- measurably and demonstrably -- reversed the distorting effects of sheet-rock.
The Close -- The SandTrap is a low cost, profitable (up to 65% gross profit), measurable demonstrable solution, and sales tool to close big ticket project sales.
Improve performance, Promote your custom expertise, Make money.